About me
Who I am
I am an innovator focused on doing different things to achieve new results. I believe that the future can be better than the past for those who care. I care about creating, transforming and improving the way analysis is done.My name is Julio Sotelo. I hold a Master’s degree in Predictive Analytics from DePaul University in Chicago, and I approach my work with a strong bias toward excellence—whether I’m designing analytical products, building software, or exploring new ideas. That mindset carries beyond work as well: I’m an endurance athlete with multiple podium finishes and national-level qualifications, which reflects how I think about consistency, discipline, and long-term performance.
I’m a data-driven builder focused on creating systems that turn complexity into clear, actionable decisions. I’m motivated by doing things differently to achieve better results, and by constantly improving how analysis, technology, and strategy come together in real-world applications.
What I Work On
- Building machine learning models for credit risk, customer behavior, and conversion optimization.
- Designing and deploying predictive systems for sports outcomes, player performance, and in-game strategy.
- Developing geospatial and market expansion models to identify where and how to grow physical and digital footprints.
- Creating consumer journey and funnel models to improve acquisition, activation, and retention through data-driven experimentation.
- Designing and implementing analytical platforms for finance, lending, e-commerce, and asset management.
- Leading R&D and analytics teams, aligning engineers, analysts, and decision-makers around clear objectives and measurable outcomes.